InflectionPoint: What's In Our Toolbox.
Our Thought Leadership programs elevate clients to positions as trusted advisers and influential experts. Having commentary published in well-read media channels expands influence, credibility and visibility. Internet and social media channels further expand the reach and impact of Thought Leadership commentaries.
Events, Conferences & Meetings
The most effective form of communication is often face-to-face. Plan and execute memorable, mission-based meetings, conferences and special events. Develop idea-driven programs that engage participants, create consensus and bolster collaboration. Reinvigorate legacy events with fresh ideas and contemporary themes.
Protect your organization's reputation. Prepare your team before crises strike. Minimize disruption: plan well in advance who will talk to the media, what they'll say and when they'll speak. Rebuild reputations through media channels after crisis cycle completes.
Develop messaging programs that tell your story through traditional and new-media channels. Avoid getting the media's cold shoulder; become part of the conversation in your market and your industry. Convey your messages to mass audiences through outlet-specific content, news releases, product photos, micro content and brand journalism. Prepare for - and ace - the CEO interview.
Attract your target audience and shape their behavior, with unique content. Ensure that it's valuable, relevant and consistent - and stays that way. Own the media by developing proprietary magazines, white papers, webinars, e-newsletters and more. Track results to measure ROI.
Research, plan and manage your organization's media strategies in collaboration with Inflection Point. Identify and update your core messaging content; strategically distribute your content to mass audiences via targeted channels and individual media contacts. Introduce and integrate new technologies and new media strategies to make your communication programs optimally effective.